Incepted in the spring of 2023, Nafs is a luxury prêt label, featuring subtle hues, fusion cuts, divergent embellishments and lighter fabrics.

Brands love for everything subdued with a dash of glam, goes perfectly with its design aesthetic, making the label a unique blend of east and west targeting the GenZ clientele. It is a very modern yet very minimal take on luxury. Each design under the label is a perfect fit for all festive occasions.

With a distinguished career in fashion PR and luxury brand management, Rizwan Shaikh brings a wealth of experience and a refined aesthetic to the world of design. His journey in the fashion industry has been marked by a deep understanding of the nuances of luxury, a flair for storytelling, and a keen eye for what resonates with the modern consumer. In 2023, he teamed up with his best friend, Shamsz Sayed, a fitness expert with an innate sense of style, to co-create Nafs—a brand that seamlessly fuses Indian and Western aesthetics with a focus on subtle sophistication and quiet luxury. Drawing from his extensive background in fashion, Rizwan infuses each piece with a narrative that speaks to the evolved sensibilities of today's discerning men. At the heart of Nafs is his passion for understated elegance, where every design embodies a blend of traditional craftsmanship and contemporary edge. His collaboration with Shamsz has resulted in a label that caters to the adventurous spirit of Gen Z, offering wearable yet statement-making ensembles perfect for any occasion. Rizwan's vision for Nafs is clear: to create a brand that reflects the charisma, curiosity, and quiet confidence of the modern man—a man who values luxury that is as extraordinary as it is understated.